Write an essay explaining what the main strategy development tools are and how they are used in…

More Details:      HOLMES INSTITUTE   FACULTY OF HIGHER EDUCATION

Assessment Details and Submission Guidelines  
Trimester
T2 2019
Unit Code
HI6006
Unit Title
Competitive
Assessment Type
Individual Assignment
Assessment Title
– Key Strategy
Purpose of the assessment (with ULO Mapping)
Students are required to a Comprehensive discussion of any three of the strategy models, with practical application to current business examples  
Weight
15% of the total assessments
Total Marks
15
Word limit
Not more than 1500 words 
Due Date
  Week 5 [Late submission penalties accrue at the rate of -10% per day]
Submission Guidelines
All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.  The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.   Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.  
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Assignment 1 Specifications
Purpose:
This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples. 
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Details
Write an essay what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.
In this essay, sub-headings are permitted.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style.
Your final submission is due Friday of week 5 at midnight.
Assignment Structure 
One page for your explanation of each model, including the example. 
Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion.
Add a cover page at the front.
Add a Reference List at the end.
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Marking Rubric
 
Excellent 3
Good 2
Satisfactory 1
Unsatisfactory 0  
Strategy Model 1   Max 3 marks
The model is wellunderstood and comprehensively explained
The model is understood and explained
The model is somewhat understood and an attempt has been made to explain it
The model appears to be mis- understood and the attempt to explain it is incorrect
Strategy Model 2   Max 3 marks  
The model is wellunderstood and comprehensively explained
The model is understood and explained
The model is somewhat understood and an attempt has been made to explain it
The model appears to be mis- understood and the attempt to explain it is incorrect
Strategy Model 3   Max 3 marks
The model is wellunderstood and comprehensively explained
The model is understood and explained
The model is somewhat understood and an attempt has been made to explain it
The model appears to be mis- understood and the attempt to explain it is incorrect
Introduction and Conclusion   Max 3 marks
Well-written – clear and concise
Well-written
An original attempt was made
Unclear or missing
Academic Referencing and Practical Examples   Max 3 marks
Referencing is correct and complete in all respects. Examples are current, relevant, wellapplied.
Referencing is mostly correct and complete. Examples are mostly current, relevant, applied
Referencing is somewhat correct though possibly incomplete, with some errors in reference style. Examples are somewhat current, relevant, applied
Referencing is not correct, somewhat incomplete. Examples are not current, or not relevant, or incorrectly applied
Total   15 marks    
 
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