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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1
Assessment Details and Submission Guidelines
Trimester
T2 2019
Unit Code
HI6006
Unit Title
Competitive Strategy
Assessment Type
Individual Assignment
Assessment Title
Essay – Key Strategy Development Tools
Purpose of the
assessment (with ULO
Mapping)
Students are required to write a Comprehensive discussion of any three of the
strategy models, with practical application to current business examples
Weight
15% of the total assessments
Total Marks
15
Word limit
Not more than 1500 words
Due Date
Week 5 [Late submission penalties accrue at the rate of -10% per day]
Submission
Guidelines
 All work must be submitted on Blackboard by the due date along with a completed
Assignment Cover Page.
 The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm
margins on all four sides of your page with appropriate section headings and page
numbers.
 Reference sources must be cited in the text of the report, and listed appropriately
at the end in a reference list using Harvard referencing style.
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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1
Assignment 1 Specifications
Purpose:
This assignment aims at ensuring that students have familiarised themselves with the foundational
strategy development models and are able to relate them to current practical business examples.
.
Details
Write an essay explaining what the main strategy development tools are and how they are used in
business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five
Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact
Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical
examples from industry.
In this essay, sub-headings are permitted.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard
style.
Your final submission is due Friday of week 5 at midnight.
Assignment Structure
One page for your explanation of each model, including the example.
Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page
conclusion.
Add a cover page at the front.
Add a Reference List at the end.
Page 3 of 3
HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1
Marking Rubric
Excellent
3
Good
2
Satisfactory
1
Unsatisfactory
0
Strategy Model 1
Max 3 marks
The model is well
understood and
comprehensively
explained
The model is
understood and
explained
The model is
somewhat
understood and an
attempt has been
made to explain it
The model
appears to be mis
understood and
the attempt to
explain it is
incorrect
Strategy Model 2
Max 3 marks
The model is well
understood and
comprehensively
explained
The model is
understood and
explained
The model is
somewhat
understood and an
attempt has been
made to explain it
The model
appears to be mis
understood and
the attempt to
explain it is
incorrect
Strategy Model 3
Max 3 marks
The model is well
understood and
comprehensively
explained
The model is
understood and
explained
The model is
somewhat
understood and an
attempt has been
made to explain it
The model
appears to be mis
understood and
the attempt to
explain it is
incorrect
Introduction and
Conclusion
Max 3 marks
Well-written – clear
and concise
Well-written
An original attempt
was made
Unclear or missing
Academic
Referencing and
Practical Examples
Max 3 marks
Referencing is correct
and complete in all
respects. Examples are
current, relevant, well
applied.
Referencing is
mostly correct and
complete.
Examples are
mostly current,
relevant, applied
Referencing is
somewhat correct
though possibly
incomplete, with
some errors in
reference style.
Examples are
somewhat current,
relevant, applied
Referencing is not
correct, somewhat
incomplete.
Examples are not
current, or not
relevant, or
incorrectly applied
Total
15 marks
Comments
Mark Awarded

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