Task: You must write a Case Study Report about your company discussing the strategic plan of an organisation.
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Be analytical within your report and examine key terms and theoretical relationships in depth. The Case Study report should be written in appropriate business language so that your analysis and discussion have an objective tone. Your writing should be clear and concise and be in your own words. Use headings to guide the reader and include tables or diagrams that make the case clearer.
Aim: To present a case study based on the selected organisation’s current analytics strategy and your recommended strategy.
Identify a key business initiative for your organization, something the business is trying to accomplish over the next 9 to 12 months. It might be something like improving customer retention, optimize customer acquisition, reduce customer churn, optimize predictive maintenance, reduce revenue theft, and so on.
Brainstorm and write down what (1) customer, (2) product, and (3) operational insights your organization would like to uncover in order to support the targeted business initiative. Start by capturing the different types of descriptive, predictive, and prescriptive questions you’d like to answer about the targeted business initiative. Tip: Don’t worry about whether or not you have the data sources you need to derive the insights you want (yet).
Brainstorm and write down data sources that might be useful in uncovering those key insights. Look both internally and externally for interesting data sources that might be useful. Tip: Think outside the box and imagine that you could access any data source in the world.
The Case Study report must be in the range of 1,500-2,500 words in length excluding references. The referencing style must follow the Harvard referencing style.
You will be assessed as follows:
A. Structure of the written report: Background information is relevant, issues are logically ordered, recommendations clearly relate to the issues.
B. Identify main issues: Prioritise choices, justify and prioritise issues chosen.
C. Analyse the issues: Each issue is discussed using relevant concepts and principles, insight is shown in analysing the information.
D. Discuss alternatives: Consider all viable short-term and long-term alternatives to potentially solve each issue, examine the advantages and disadvantages of each alternative.
E. Explain resources: Identify individuals from the case study, enumerate the time frame and monitoring processes required for the recommendations to be put into practice.
F. Write clearly and concisely: Arguments are explicit and succinct, appropriate headings are used, grammar and spelling are accurate.
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