SIT794 | Assignment 1 Service Strategy Employed | IT
Understand the nature of services and the service strategy employed by a successful services based enterprise with a focus on innovation and service differentiation.
Report Content Requirements
Your task is to research an IT service based company and using publicly available information, analyse the organisation and its business model, the market it operates in and its competition. You should describe the nature of the service offered by the company and its service strategy in terms of the operating strategy, service concept and competitive strategy. Your research and analysis must be presented as a detailed report in a format that is suited for a senior management audience, and must highlight clearly the innovation and service differentiation that has led to the success of your selected case study. Please cite and reference the research included using the Harvard style. Assistance on referencing and report writing is available from Deakin’s Study Support site.
Your IT Services Company
The IT services company that you will cover is determined by the last digit of your student number. For example, if your student number is 214123450 then you will analyse company 0 (Iliad). Students who do not use the designated company risk receiving no marks for this assignment. If you want to substitute a company not included in this list as one of your chosen companies then you need to seek approval from the Unit Chair before starting.
All students: The report must be 5-6 pages long.
Campus students: You are also required to prepare and deliver a 4 minute PowerPoint presentation summarising your case study and profiling the IT services firm during your allocated seminar in the week of August 7, 2017 (Week 5).
Cloud (online) students: A 4 minute recorded presentation should also be included summarising your case study and profiling the IT services firm.
Please submit the report and presentation to the Assignment 1 assignment folder in the CloudDeakin unit site prior to the deadline.
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