New idea proposal and idea validation

Assessment 1 InformationSubject Code:MBA601Subject Name:Fundamentals of EntrepreneurshipAssessment Title:New idea and idea (1500 words)Weighting:30% – IndividualTotal Marks:30Due Date:Monday of Week 5 at 11:55pm AEST Report to be submitted on TurnitinAssessment DescriptionYou are to prepare a new idea proposal and idea . This assessment can be presented in your chosen format and should not exceed 1500 words. This assessment will focus on LO1 and LO2 and will draw from Workshops 1 to 4.Assessment Details• This is an individual assessment and you are to generate a new venture, product or service idea.• This idea can be a social, product or service innovation.• This idea can be intrapreneurial or entrepreneurial, however it must be new.• You are to show ownership and demonstrate how it was developed.• You should include a brief discussion in your market and show initial assessment of risk, cost, opportunity and environmental factors.• You will then make a general recommendation for the market potential of your new idea.• The word limit for this assessment is 1500 words maximum and you are to choose your own written format that you feel best articulates your proposal and .• Whatever your preferred format, your document should still include standard components from a business report, such as a title page, executive summary, introduction and conclusion. You should also support your report using figures and tables and offer secondary source evidence where required.1Assessment – Chosen report format for idea generation and – Marking RubricCriteriaHD (High Distinction)85%-100%DN (Distinction)75%-84%CR (Credit)65%-74%P (Pass)50%-64%NN (Fail)0%-49%Introduction(7 marks)o Comprehensive statement of aims and scope.o Sufficiently detailed statement of aims and scopeo Solid outline of aims and scopeo Brief outline of aims or scopeo Does not state aims or scopeResearch and analytical skill for your idea. Show market application and relevance(12 marks)o Critically analyses and interprets business specific information to an excellent level of understanding.o Analysis clearly identifies, defines and applies relevant theories and concepts.o Extensive research is evident; quality selection and range of scholarly sources employed.o Analyses and interprets business specific information to a high level of understanding.o Analysis convincingly identifies, defines and applies relevant theories and concepts.o High degree of research effort evident; quality selection and range of scholarly sources employed.o Analyses business specific information to a good working knowledge.o Good working knowledge of relevant theories and concepts.o Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature.o Analyses business specific information to a limited degree.o Analysis identifies, defines and applies limited relevant theories and concepts.o Research effort limited however evident; both in- text referencing and reference list employed.o Analysis lacks depth, and interpretation lacking or irrelevant.o Analysis does not identify, define or apply relevant theories and concepts.o Research is either absent or lacks focus due to unsuitable choice of sources.Argument conclusion and justification for idea Showed proof of ownership(6 marks)o Draws together the key findings of the analysis comprehensively and convincingly.o Excellent evaluations with succinct & highly developed recommendations.o Draws together the key findings of the analysis comprehensively.o Very good conclusions with a number of credible recommendations.o Draws together the key findings of the analysis in a well-written manner.o Good conclusions with several reasonable recommendations.o Draws together the findings of the analysis in an acceptable manner.o Acceptable conclusions with limited recommendations.o Does not draw together the key findings of the analysis.o No real conclusion apparent.Document structure and presentation(5 marks)o Writing is consistently cohesive and of excellent academic and professional standard.o Grammar and spelling are flawless (or close enough) t.o Seamless flow between discussion points and sections.o Document is professionally presented to required formatting standards.o In-text referencing and reference list are correct.o Writing is cohesive and of high academic and professional standard.o Grammar and spelling are of excellent quality.o Logical and rational flow between discussion points and sections.o Formatting is well presented with only minor errors.o In-text referencing and reference list are mostly correct.o Writing is easily readable but not always cohesive.o Grammar and spelling are very good.o Ideas/themes developed, but connections not always obvious.o Flow and readability have opportunity for improvement.o Format chosen is mostly appropriate.o In-text referencing and reference list are very good but there are some errors.o Writing is understandable but infrequently cohesive.o Grammar and spelling contain some errors.o Critical thinking shows limitations.o Format chosen is good enough but requires improvement.o In-text referencing and reference list are acceptable but errors are obvious throughout.o Writing mostly disjointed, demonstrating little or no structure.o Spelling and/or grammar impact on flow and readability.o No evidence of critical thinking.o Format chosen lacks structure and cohesion.o In-text referencing and/or referencing list missing and/or incorrect.Comments:Assessment Mark/Grade:2

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