MGT607 | Innovation, Creativity & Entrepreneurship Assessment 3 | Management
Instructions:This assessment has two components:1. 5-7 minute video presentation2. One page briefing documentYour presentation will be assessed based on the Rubric below and must be a minimum of 5 minutes, and limited to 7 minutes. You need to ensure your presentation is succinct and impactful. Your aim should be to finish your presentation with your audience excited about your opportunity and wanting to be a part of the journey! This presentation will include some or all of the details which you included in your concept plan.Remember that your audience is investors or management on a Board and as such you will need to pitch your presentation accordingly.The materials you have covered in Modules 1 through to Modules 5 should provide you with the framework for the components to include in your presentation.Your presentation should include at a minimum the following areas:1. Description of your Idea: a. Industry Background b. Problem c. Solution d. Business Model – how will you make money? e. Competitor Analysis f. Unique value proposition – what makes you unique, better and different from your competition g. Prototype*2. Technology Plan (if applicable) a. Description of Technology b. Technology comparison3. Marketing Plan: a. Total Addressable Market – this will be an estimate b. Demographic of primary customer segment – your early adopters, not mass market c. Pricing Strategy d. Distribution Strategy4. Financial Plan: a. Expense and revenue assumptions b. Cashflow model c. Break-even analysis d. Customer acquisition costs e. KPI’s5. Organisational Plan: a. Team – key people / resources required at commencement b. Exit Plan*Please note that you are not required to develop a website for your prototype. The expectation is that your prototype could be a diagram, a flow chart or a drawing.To support your presentation, you will also be required to submit a one page briefing document which succinctly captures the key points and effectively summarises your presentation for management / decision makers which you have covered above. This briefing document should be sufficient enough to provide an overview of your presentation in the event where a key decision maker cannot see it or needs something to refer to later.
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