Using principles of integrated marketing communications, present a critique on brands’ participation in global environmental issues. Using examples of brands’ marketing efforts to reflect on issues of global warming, present a critical analysis of an integrated marketing campaign that urges consumers to be more mindful of their consumption and reduce waste. You can use an example such as Levi’s Waterless jeans (https://www.youtube.com/watch?v=DWzX1twoJDA&t=1s) and reflect on how brands can use integrated marketing efforts to spread awareness in relation to global warming. You are expected to utilise academic research on the subject of integrated marketing communication and ethics in marketing with regards to the increasing attention to sustainability and consumer ethics.Remember to engage with theory and research.
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(USA, AUS, UK & CA PhD. Writers)